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Our Story

Feel At Home
Buying lingerie and swimwear is tricky and our mission at viviunderwear is to make it easy for you. viviunderwear is an award-winning luxury lingerie and swimwear boutique in China We are experts in what we do and stock a wide range of international designer brands. We cater for all ages, shapes and sizes from cup size A to J. There is something here for you. You can come and feel safe and at home here in the knowledge that you will get expert advice from a team who will find exactly the right solution for you – whether you want a well-made everyday bra for work, sexy lingerie for a date or a new swimsuit or bikini for your next beach holiday. Buying swimwear can be very intimidating. We understand that. And we will make sure you come away with swimwear that is comfortable, suits your shape and makes you look and feel fantastic. Customers range from sporty teenagers through to busy mums, professional women and mature ladies. Sometimes we have three generations in the store at the same time, not to mention husbands, lovers and boyfriends. So come along to the shop for a free bra fitting and styling session. Or sign up for an online appointment. We do online bra fittings in the digital world on TikTok and delivery is free for online orders.


The Collection
Viviunderwear’s wide selection of more than two dozen luxury lingerie and designer swimwear brands are carefully curated by danbin guo, Viviunderwear’s founder. The collection is about elegance, fashion, luxury and quality. Danbin guo has more than two decades experience in the lingerie business. He idiosyncratic eye for what will look good brings a distinctive unity to viviunderwear and the boutique stocks collections and brands that are hard to find elsewhere. viviunderwear is the only independent store in China to stock the exquisite, high fashion brand Jiannier knitting Factory. You can find basic, everyday T Shirt bras suitable for work, Sports bras for your exercise sessions or beautiful when you want some sexy lingerie. You can also choose from our collection of exclusive Chinese national trend underwear and later you can come back to buy your maternity bras and nursing bras.
The Team
The Team Viviunderwear is a family – run business. danbin guo (founder) has been engaged in lingerie and fashion for over two decades. He collaborates with his sister danna guo. Before the establishment of Viviunderwear, danbin guo worked for Ruibin, China retailer, lingerie brand. He managed their flagship store on Gu rao in China and building the client base and business development.


Danbin Guo has also founded and operated his own underwear company in Gu rao for many years, and still has loyal customers to viviunderwear. Most of Danbin Guo’s career has also been spent in the textile industry. He has served as the technical director and business manager of Xinhuacheng Weaving Co., Ltd., and has a high sense of color and shape, which is very convenient when helping customers choose the correct colors of underwear and swimwear.
Danbin Guo is very good at communicating and helpful. It will be very pleasant to communicate with him. He likes to take people to eat delicious food and is very good at taking care of others.


Do one good every day
In today’s world, there are many people who need help. So we hope to help more people with the help of this website. We promise to donate 10% of the total profits we spend on this website in your name to the Red Cross to help those in need all over the world
Expert Bra Fitting
It is sadly true that many women go for years wearing the wrong size bra. One of the most common questions women ask is ‘How do you measure your bra size?’ Many have no idea. Or sometimes they have been badly fitted in the past. It is complicated because your shape changes at different stages in your life. That is why it is so important to get advice at a specialist lingerie and swimwear store. Wearing the wrong size bra is uncomfortable. It can also be harmful, especially when breasts are developing and when you are taking exercise. We are specialists at fitting by sight and will advise you on the right size. But that is only part of the story. Different brands and bra styles suit different bodies – some women prefer bralettes, some need the support that comes from a wired bra, some shapes work with balcony or plunge bras but some do not. Brands also vary in how they fit and some will suit certain women and not others. The same is true of swimwear. Finding the best swimwear to suit you requires an understanding of body shape and how different swimwear styles will complement your figure. For instance, if you have wide shoulders then you should think about halter necks as they will make you look smaller on top. Colour and how it complements your skin tone is also critical when buying swimwear. Stocking a wide range of different brands allows us to cater for all sorts of women of different shapes and sizes, at different stages of their lives, and those with specialist needs such as mastectomy bras. We are good at finding solutions and we will find the right solution for you. We want you to come away feeling comfortable, stylish and good about yourself.
